Ecommerce offers many benefits to buyers and consumers, but one drawback is that consumers can’t physically interact with items they’re buying. Overcoming this challenge is a primary concern for ecommerce business — and the solution is all in the details. A good product detail page (PDP) does exactly that — it provides the particulars users need to bridge the gap created by online shopping. In spite of the PDP’s huge impact on conversions, a Baymard Institute study revealed that many ecommerce brands struggle with effective product detail page design. It’s hard to create persuasive PDPs because large quantities of information must be highly detailed and meticulously accurate — without being awkward to navigate. While there’s no set formula, this post offers best practices and strategies that can help you develop elegant product detail pages that compel higher conversion rates. It includes: What is a product detail page? Why are product detail pages important? The components of a product detail page Product detail page design best practices What is a product detail page? A product detail page (PDP) is a web page that outlines everything customers and buyers need to know about a particular product — including information about color, sizing, material, pricing, shipping options, and more.